Social Media

When considering using social media as a promotional tool, the most important thing to consider first of all is: do you have time for social media? If not, can you utilise your organisation’s marketing and communications team?

When considering which tool or tools are right for you, consider which ones will generate the most impact from available resources and provide the greatest return on investment. As Crosby puts it: “Look for something that is a ‘quick win’, that is easy to set up, inexpensive, and will quickly demonstrate the value of social media use inside your organisation” (p.87). Organisational buy-in is important as social media can be time consuming and measuring impact can be challenging.

Meglio suggests that social media should complement, rather than replace, other traditional forms of outreach and promotion. Below are some promotional methods, vehicles and activities which are recommended to promote library services and collections through social media: