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In the case of special libraries, it is often difficult to devise methods, vehicles and activities to market and promote the library service.

The aim of this wiki is to provide a collaborative catalogue of established, suggested, and ‘tried and tested’ methods, vehicles and activities which may be used in the marketing and promotion of special libraries and collections. As a collaborative tool, feel free to make any additions to the wiki, but please try to avoid removing content.

The wiki is grouped under the following headings:


 * 1) Internal Relationships, Advocacy & Demonstrating Value
 * 2) External Promotion, Networking & Partnerships
 * 3) Online Resources & Multimedia
 * 4) Social Media
 * 5) Traditional Advertising; Merchandising & Hard-Copy Promotional Materials
 * 6) Events, Exhibits, Programs & Tours
 * 7) Teaching & Training
 * 8) Other

Click here to download the original catalogue, which was produced to support Gemma Steele  's conference paper and presentation at APLIC 2018.