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Marketing and promotion of special libraries and collections

In the case of special libraries, it is often difficult to devise methods, vehicles and activities to market and promote the library service.

The aim of this wiki is to provide a collaborative catalogue of established, suggested, and ‘tried and tested’ methods, vehicles and activities which may be used in the marketing and promotion of special libraries and collections. As a collaborative tool, feel free to make any additions to the wiki, but please try to avoid removing content.

The wiki is grouped under the following headings:

Seven-headed hydra from Albertus Seba's Thesaurus (1734)

1. Internal Relationships, Advocacy & Demonstrating Value
2. External Promotion, Networking & Partnerships
3. Online Resources & Multimedia
4. Social Media
5. Traditional Advertising; Merchandising & Hard-Copy Promotional Materials
6. Events, Exhibits, Programs & Tours
7. Teaching & Training
8. Other

Click here to download the original catalogue, which was produced to support Gemma Steele's conference paper and presentation at APLIC 2018.